Estrella Galicia turned its first 100 years inaugurating the acts of celebration with The King presence, Don Juan Carlos. In the agenda of celebrations they emphasized the cultural acts like the commemorative meeting of the Spanish Brewing Collecting Club, or the archaeological expedition Vilcabamba. Nevertheless, the absolute protagonists of the celebrations were certainly the Estrella Galicia consumers. Contributing with their own ideas about how to celebrate the centenary, the century turned into something unforgettable with the drawing of 12 BMW cars and the sponsorship of the 100 Years Tour, that took to the more representative Galician musical groups of the last decades in a tour by all the Galician geography. Nowadays Hijos de Rivera is constituted , in his fourth generation, like a global enterprise corporation, not only like beer industry, but also with a huge activity in sectors like mineral water, the wine, the brandies and cider, also like an important implication in the services´sector, including from the distribution and the logistics, to the integral development of buildings for the hotel trade, going through the own management of establishments in Horeca… Something that would be emptiness without the people who make possible the transformation of each product in each satisfaction moment.